Insights & Ideas

Product Development Insights

Expert insights, practical guides, and industry trends from our Stockholm-based product development team with 30+ years of experience.

Latest Articles

Introducing Portico Play: promo games your casino can run without an integration
Industry Insights
Sep 93 min read

Introducing Portico Play: promo games your casino can run without an integration

We have built a product of our own. Portico Play Promos is a set of branded promotional games for casinos, sportsbooks and affiliates, and the first casino integration starts this month.

MarcusRead
The mock got cheap. The decision didn’t.
UX Research
Sep 87 min read

The mock got cheap. The decision didn’t.

AI made mockups nearly free. Agreeing on them didn’t get any easier, and that turns out to be the whole problem.

ShivaRead
Welcome to the team, Maeve and Argus
AI
Aug 318 min read

Welcome to the team, Maeve and Argus

Our agent team is six now. Maeve fields support and keeps the docs honest, Argus watches the alerts at three in the morning, and everyone else's job changed too.

MarcusRead
Bonus Abuse Control After the UKGC's 10x Cap
Product Management
Aug 2617 min read

Bonus Abuse Control After the UKGC's 10x Cap

The UKGC's 10x wagering cap removed operators' main bonus-abuse lever. Here's how product teams should redesign controls around game weighting, bet caps and explicit ownership instead.

MarcusRead
Single Wallet for Casino and Sportsbook: What It Costs
Product Management
Aug 1316 min read

Single Wallet for Casino and Sportsbook: What It Costs

A single wallet looks simple from the player's side, but merging the ledger forces you to rebuild bonus contribution logic and doesn't remove a single regulatory reporting obligation.

MarcusRead
Certification Needs Its Own Lane on Your Roadmap
Product Management
Jul 2916 min read

Certification Needs Its Own Lane on Your Roadmap

Certification isn't a task to slot into the launch sprint. It needs its own lane on the roadmap, running in parallel from the moment the math model is frozen.

MarcusRead
Feature Flags Don't Make an Update Minor
Product Management
Jul 814 min read

Feature Flags Don't Make an Update Minor

Toggling a change off behind a flag feels like a safe deploy. UKGC's Annex A doesn't see it that way, and neither should your rollout backlog.

MarcusRead
Where the UKGC's FRA Check Belongs in Your Deposit Flow
Product Management
Jun 1918 min read

Where the UKGC's FRA Check Belongs in Your Deposit Flow

The financial risk assessment check belongs inside the deposit event, not as a separate screen bolted onto checkout. Here's where it sits, what state the account is in while it runs, and how to instrument the small share of players it touches.

MarcusRead
How we build with a team of AI agents in Slack
AI
Jun 77 min read

How we build with a team of AI agents in Slack

Not autocomplete, not a chatbot. Four AI colleagues with names, jobs, and guardrails, working in the same Slack we do.

MarcusRead
Product Prioritization: RICE, ICE & OKR Framework Guide
Product Management
Jan 30

Product Prioritization: RICE, ICE & OKR Framework Guide

Learn proven prioritization frameworks like RICE, ICE, and SWJF from 20+ years of product leadership. Master data-driven decision-making for product portfolios.

MarcusRead
2026 UX Tools: What Works and Why
UX Research
Jan 8

2026 UX Tools: What Works and Why

Luminbranes Senior UX Manager - Shiva, share her view on what is important to think of when it comes to UX testing in 2026 and what tools one should use.

ShivaRead
Only Store What You Really Need
Database
Nov 26

Only Store What You Really Need

A Strategic Approach to Postgres Performance, Tuning Tips – Part 1

LuanRead
Product Strategy for Complete Products, Components and Features
Product Management
Nov 12

Product Strategy for Complete Products, Components and Features

Learn how to build a product strategy that connects vision, objectives, UX insights and roadmaps so product owners and product managers ship features that truly move the business.

MarcusRead
Företagarna
Industry Insights
Aug 28

Företagarna

Starting and running a business in Sweden is both rewarding and demanding. Behind every great product or service lies a layer of legal structures, financial planning, contracts, employee questions, customer dialogues — and more administration than most people expect.

MarcusRead
Q3 planning done right for Keep.Social
Product Management
Jul 194 min read

Q3 planning done right for Keep.Social

At Luminbrane, we believe in setting bold goals and hitting them. We believe in clarity and alignment. That’s why we kicked off our Q3 planning for Keep.Social together with our trusted partners at Combination in Gothenburg.

MarcusRead
Luminbrane Strengthens Engineering Expertise
Consulting
Jun 10

Luminbrane Strengthens Engineering Expertise

We’re proud to announce that Rikard Schönbeck and Luan Nguyen have officially joined Luminbrane, bringing with them world-class technical expertise and further reinforcing our commitment to building scalable, high-performing digital products from the ground up.

MarcusRead
Make UX Research Impactful
UX Research
Jun 3

Make UX Research Impactful

Shiva share a few personal reflections on one of the core themes of the UX360 conference in Berline: how UX research can better support decision-making.

ShivaRead
A partnership between Luminbrane and the Derivco Group
Consulting
May 31

A partnership between Luminbrane and the Derivco Group

We are thrilled to announce a strategic partnership between Luminbrane and Derivco, a global leader in iGaming software development.

MarcusRead
Luminbrane Supercharges End-to-End Product Expertise, Welcoming UI/UX Leaders Richard Kårström and Shiva Chavoshian
Consulting
May 23

Luminbrane Supercharges End-to-End Product Expertise, Welcoming UI/UX Leaders Richard Kårström and Shiva Chavoshian

We’re incredibly excited to announce a major enhancement to the Luminbrane team! We are thrilled to welcome two highly accomplished design leaders: Richard Kårström and Shiva Chavoshian.

MarcusRead
Mastering Product Strategy
Product Management
May 5

Mastering Product Strategy

Earlier in March I, Marcus Adolfsson, founder of Luminbrane, had the incredible opportunity to participate in the Product Peoples’ Product Leaders Breakfast, held at the inspiring Cisco offices in Stockholm. What an enriching morning it was!

MarcusRead

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